Communication toolkit to promote prudent antibiotic use with focus on self-medication with antibiotics
The toolkit contains template materials and some suggested key messages focusing on self-medication with antibiotics, ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public regarding prudent use of antibiotics, especially to people self-medicating with antibiotics.
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Instructions for use of these materials
For further detailed information and ideas how to use these materials and organise a campaign on self-medication with antibiotics, please see the Guidance note.
Terms of use
Permission to use the European Antibiotic Awareness Day campaign communication materials is granted to all non-profit organizations and healthcare associations as well as all European healthcare authorities and governmental bodies conducting campaigns aimed at reducing antibiotic resistance and promoting the appropriate use of antibiotics.
Any other entities must obtain the consent of the ECDC before using the European Antibiotic Awareness Day campaign communication materials. To obtain permission for use of these materials, please contact: EAAD@ecdc.europa.eu
ECDC would like to hear from you!
ECDC would be interested to know how and where the campaign communication materials are used, particularly if you think that your initiatives could be listed on the ‘National activities’ page of this website. For any questions you may have on the materials, please contact: EAAD@ecdc.europa.eu
Toolkit material
key messages
Key messages for the general public: Self-medication with antibiotics
If we take antibiotics repeatedly and improperly, we contribute to the increase in antibiotic-resistant bacteria, one of the world’s most pressing health problems.
toolkit material
Template letters to pharmacists and primary care prescribers
Letters for national public health authorities to send to pharmacists and primary care prescribers to introduce European Antibiotic Awareness Day (EAAD), to promote appropriate use of antibiotics and inform patients about the risks of self-medication with antibiotics.
toolkit material
Pharmacy bags: Antibiotics. Use them wisely – and never against colds and flu
ECDC does not want to encourage in any way the overuse of bags, as in most countries there is an effort to discourage their use in order to reduce unnecessary waste.
