Plan a campaign

The toolkits offer template campaign materials which may be adapted for use at national level and advises on how campaign organisers could engage to promote appropriate and responsible use of antibiotics. These support the activity carried out by European national health authorities so as to achieve a comprehensive and consistent communications campaign across Europe with regard to the rational use of antibiotics.

Branding - Logo

The European Antibiotic Awareness day logo was designed to be used in all materials related to European Antibiotic Awareness Day and provide a consistent visual identity to all communications materials developed on this occasion.

Toolkit for primary care prescribers

The toolkit contains template materials and key messages for health professionals, ideas for awareness raising activities, and suggested tactics for getting the messages across to both primary care providers and patients.

Toolkit for professionals in hospitals and other healthcare settings

The primary target audience for this toolkit is professionals in hospitals and other healthcare settings, such as long-term care facilities, who have different roles and influence in the use of antibiotics in such settings.

Toolkit on self-medication

The toolkit contains template materials and key messages focusing on self-medication with antibiotics, ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public.

Toolkit for the general public

The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.

Toolkit - social media

Social media activities that could be undertaken as part of national prudent antibiotic use campaigns, targeting the general public, primary care prescribers and hospital prescribers.