Pharmacy bags: Antibiotics. Use them wisely – and never against colds and flu
ECDC does not want to encourage in any way the overuse of bags, as in most countries there is an effort to discourage their use in order to reduce unnecessary waste. Nevertheless, it is clear that is some countries pharmacy bags become a sort of “semi-permanent container” of medicines and of medical records and therefore could be used to print one of the visuals and promote the message related to prudent antibiotic use.

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communication toolkit
Communication toolkit to promote prudent antibiotic use with focus on self-medication with antibiotics
The toolkit contains template materials and key messages focusing on self-medication with antibiotics, ideas for awareness raising activities, and suggested tactics for getting the messages across to the general public.