The primary target audience for this toolkit is professionals in hospitals and other healthcare settings, such as long-term care facilities, who have different roles and influence in the use of antibiotics in such settings.
The over-use and misuse of antibiotics leads to antimicrobial resistance. If you have a cold or flu, take care, not antibiotics. European Antibiotics Awareness Day, a European Health Initiative. More information at: www.antibiotic.ecdc.europa.eu
Two different versions of the kicking hedgehog were drawn: the first in which the hedgehog is slightly smiling despite looking obviously ill, and the second in which the hedgehog has a straight face - to provide a choice between happier messages and more serious ones.
The kicking hedgehog in this visual looks ill; however, he is actively rejecting antibiotics. Visuals have been developed to help illustrate the key messages of the campaign, directed towards the general public.