Social media in 2019
Antibiotic resistance – where are we now?
Antibiotic resistance is the ability of bacteria to resist the action of an antibiotic. Antibiotic resistance severely limits the number of antibiotics available for the treatment of a number of diseases.
Before the discovery of antibiotics, thousands of people died from bacterial diseases, such as pneumonia or infection following surgery. Since antibiotics have been discovered and used, more and more bacteria, which were originally susceptible, have become resistant and developed numerous different means of fighting against antibiotics. Because resistance is increasing and few new antibiotics have been discovered and marketed in recent years, antibiotic resistance is now a major public health threat.
Without antibiotics, we could return to the “pre-antibiotic era”, when organ transplants, cancer chemotherapy, intensive care and other medical procedures would no longer be possible. Bacterial diseases would spread and could no longer be treated, causing death.
Only 70 years after the introduction of antibiotics, we are facing the possibility of a future without effective drugs to treat bacterial infections.
There are a number of ways for you to join the EAAD social media movement in 2019.
Find our online channels
How to take part in the social media awareness campaign?
Find all you need for your social media communication on our website, join the action and spread the news! https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-….
Hashtags around the campaign
The online discussion can be tagged with a selection of hashtags we have monitored to be frequently used by us, other stakeholders and some regular Twitterers around the topic of EAAD:
#EAAD, #AntibioticResistance, #Antibiotics & #KeepAntibioticsWorking
Facebook Live & live tweeting
On 18 November from 09.30 to 15.00 we will be tweeting live from our European Antibiotics Awareness Day 2019 Launch Event. You can watch and participate in the discussion; the event will be live-streamed on our Facebook page.
Again this year, on the occasion of EAAD, we are asking doctors, nurses, hospital managers, pharmacists, farmers, veterinarians, policymakers, professional and patient organisations, governmental institutions, and the general public to share a message.
Take to Twitter, Facebook or Instagram to explain what antibiotics are doing to ensure that these medicines remain effective. Everyone is responsible for keeping antibiotics working.
If you wish to support the campaign, share messages, pictures or videos during the week 18-24 November 2019, using the hashtag #KeepAntibioticsWorking.
Tell the world what you do, in your professional or personal life, at individual or collective level, to use antibiotics responsibly and keep them working!
Global Twitter storm
Once again, organisations from around the globe will tweet about #AntibioticResistance on 18 November at 14.00 CET to raise awareness of the issue. If you wish to participate, make sure to post this through your Twitter account at that time or during the day, together with hashtags that are relevant for you.
Social media frames
These social media frames are online and can be used and promoted. Feel free to add them to your Twitter or Facebook profile photos!
Social media accounts
European Antibiotic Awareness Day
European Centre for Disease Prevention and Control
Examples of social media messages
Examples of social media messages which you can use in the #KeepAntibioticsWorking campaign, available in all EU/EEA languages