Social media in 2018

There are a number of ways for you to join the EAAD social media movement in 2018.

Antibiotic resistance – where are we now?

Antibiotic resistance is the ability of bacteria to resist the action of an antibiotic. Antibiotic resistance severely limits the number of antibiotics available for the treatment of a number of diseases.

Before the discovery of antibiotics, thousands of people died from bacterial diseases, such as pneumonia or infection following surgery. Since antibiotics have been discovered and used, more and more bacteria, which were originally susceptible, have become resistant and developed numerous different means of fighting against antibiotics. Because resistance is increasing and few new antibiotics have been discovered and marketed in recent years, antibiotic resistance is now a major public health threat.

Without antibiotics, we could return to the “pre-antibiotic era”, when organ transplants, cancer chemotherapy, intensive care and other medical procedures would no longer be possible. Bacterial diseases would spread and could no longer be treated, causing death.

Only 70 years after the introduction of antibiotics, we are facing the possibility of a future without effective drugs to treat bacterial infections.


On the occasion of EAAD, we are asking doctors, nurses, hospital managers, pharmacists, farmers, veterinarians, policymakers, professional and patient organisations, governmental institutions, and the general public to share a message via Twitter, Facebook or Instagram, explaining what they are doing to ensure that these medicines remain effective. Everyone is responsible for keeping antibiotics working!

If you wish to support the campaign, share messages, pictures or videos during the week 12—18 November 2018, using the hashtag #KeepAntibioticsWorking. Tell the world what you do, in your professional or personal life, at individual or collective level, to use antibiotics responsibly and keep them working!

Live tweeting event

On 15 November from 09:00 to 13:00 we will be tweeting live from our EU-level event in Brussels. We will be answering to questions using the hashtag #EAAD. You can watch the live stream on our YouTube channel or on our Facebook page.

Global Twitter storm

On 15 November, organisations from around the globe will tweet the same message at 14:00 CET: Antibiotic resistance is one of the most urgent global health threats. Everyone has a role to play in improving antibiotic use to help fight #AntibioticResistance.

If you wish to participate, make sure to post this through your Twitter account at that time or during the day, together with hashtags that are relevant for you.

Social media frames

These social media frames are online and can be used and promoted. Feel free to add them to your Twitter or Facebook profile photos!

Facebook frames

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Social media accounts

European Antibiotic Awareness Day


European Centre for Disease Prevention and Control