European Antibiotic Awareness Day scarf
The use of a scarf as a supporting visual, in a shape suggesting one of the commonly known disease awareness ribbons (e.g. red ribbon against HIV/AIDS), is designed to symbolise a wider campaign and the idea of bringing everyone together around a cause. Many awareness campaigns use coloured ribbons and in this sense, the use of a blue scarf for the European Antibiotic Awareness Day serves a similar purpose, while also symbolising the idea of taking care of oneself through minor illness.

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communication toolkit
Communication toolkit to promote prudent antibiotic use aimed at general public
The toolkit offers template materials and advice on how campaign organisers could engage with the general public so as to promote appropriate and responsible use of antibiotics.