Social media in 2020

Antibiotic resistance – where are we now?

Antibiotic resistance is the ability of bacteria to resist the action of an antibiotic. Antibiotic resistance severely limits the number of antibiotics available for the treatment of a number of diseases.

Before the discovery of antibiotics, thousands of people died from bacterial diseases, such as pneumonia or infection following surgery. Since antibiotics have been discovered and used, more and more bacteria, which were originally susceptible, have become resistant and developed numerous different means of fighting against antibiotics. Because resistance is increasing and few new antibiotics have been discovered and marketed in recent years, antibiotic resistance is now a major public health threat.

Without antibiotics, we could return to the “pre-antibiotic era”, when organ transplants, cancer chemotherapy, intensive care and other medical procedures would no longer be possible. Bacterial diseases would spread and could no longer be treated, causing death.

Only 70 years after the introduction of antibiotics, we are facing the possibility of a future without effective drugs to treat bacterial infections.

There are a number of ways for you to join the EAAD social media movement in 2020.

EAAD 2020 promotion

Find our online channels

Twitter: @EAAD_EU 
Instagram: @EAAD_EU 

How to take part in the social media awareness campaign?

Find all you need for your social media communication on our website, join the action and spread the news! 

Hashtags around the campaign 

The online discussion can be tagged with a selection of hashtags we have monitored to be frequently used by us, other stakeholders and some regular Twitterers around the topic of EAAD: 

#EAAD, #AntibioticResistance, #Antibiotics & #KeepAntibioticsWorking

Global Twitter storm 

Once again, organisations from around the globe will tweet about #AntibioticResistance and #WAAW on 18 November at 15:00 CET to raise awareness of the issue. If you wish to participate, make sure to post this through your Twitter account at that time or during the day, together with hashtags that are relevant for you. 


Again this year, on the occasion of EAAD, we are asking doctors, nurses, hospital managers, pharmacists, farmers, veterinarians, policymakers, professional and patient organisations, governmental institutions, and the general public to share a message.

Take to Twitter, Facebook or Instagram to explain what antibiotics are doing to ensure that these medicines remain effective. Everyone is responsible for keeping antibiotics working.

If you wish to support the campaign, share messages, pictures or videos during the week 18-24 November 2020, using the hashtag  #KeepAntibioticsWorking.

Tell the world what you do, in your professional or personal life, at individual or collective level, to use antibiotics responsibly and keep them working!

Social media frames

These social media frames are online and can be used and promoted. Feel free to add them to your Twitter or Facebook profile photos!

Facebook frames

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Social media accounts

European Antibiotic Awareness Day


European Centre for Disease Prevention and Control


Page last updated 27 Oct 2020