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Photo, prudent antibiotic use in the hospitals 2
Downloadable photo to illustrate prudent antibiotic use in the hospitals
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Photo, prudent antibiotic use in the hospitals 3
Downloadable photo to illustrate prudent antibiotic use in the hospitals
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Photo, prudent antibiotic use in the hospitals 4
Downloadable photo to illustrate prudent antibiotic use in the hospitals
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Photo, prudent antibiotic use in the hospitals 5
Downloadable photo to illustrate prudent antibiotic use in the hospitals
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Photo, prudent antibiotic use in the hospitals 1
Downloadable photo to illustrate prudent antibiotic use in the hospitals
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Campaign visuals - Kicking hedgehog/Smiling
The kicking hedgehog in this visual looks ill; however, he is actively rejecting antibiotics. Visuals have been developed to help illustrate the key messages of the campaign, directed towards the general public.
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Campaign visuals - Sitting hedgehog/Smiling
In these visuals, the hedgehog’s posture suggests taking care of himself in the recommended way: drinking liquids, keeping warm and resting.
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Campaign visuals - Sitting hedgehog/Straight-faced
The hedgehog has been chosen as the campaign mascot because this animal suggests protection as well as vulnerability.