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Photo, prudent antibiotic use in the hospitals 2

image, toolkit material

Downloadable photo to illustrate prudent antibiotic use in the hospitals

Data

Photo, prudent antibiotic use in the hospitals 3

image, toolkit material

Downloadable photo to illustrate prudent antibiotic use in the hospitals

Data

Photo, prudent antibiotic use in the hospitals 4

image, toolkit material

Downloadable photo to illustrate prudent antibiotic use in the hospitals

Data

Photo, prudent antibiotic use in the hospitals 5

image, toolkit material

Downloadable photo to illustrate prudent antibiotic use in the hospitals

Data

Photo, prudent antibiotic use in the hospitals 1

image, toolkit material

Downloadable photo to illustrate prudent antibiotic use in the hospitals

Data

Campaign visuals - Kicking hedgehog/Smiling

image, toolkit material

The kicking hedgehog in this visual looks ill; however, he is actively rejecting antibiotics. Visuals have been developed to help illustrate the key messages of the campaign, directed towards the general public.

Data

Campaign visuals - Sitting hedgehog/Smiling

image, toolkit material

In these visuals, the hedgehog’s posture suggests taking care of himself in the recommended way: drinking liquids, keeping warm and resting.

Data

Campaign visuals - Sitting hedgehog/Straight-faced

image, toolkit material

The hedgehog has been chosen as the campaign mascot because this animal suggests protection as well as vulnerability.

Data

European Antibiotic Awareness Day scarf

image, toolkit material

The use of a scarf as a supporting visual, in a shape suggesting one of the commonly known disease awareness ribbons (e.g. red ribbon against HIV/AIDS), is designed to symbolise a wider campaign and the idea of bringing everyone together around a cause.